Squair advises Brevo on the acquisition of Cohort

Squair advised Brevo, a French publisher of SaaS customer relationship management (CRM) software and a specialist in marketing automation, in connection with the acquisition of Cohort.

Founded in 2021, Cohort develops innovative personalized loyalty systems for brands, transforming digital interactions (online sports challenges, User Generated Content on TikTok, Instagram or YouTube) as levers of customer loyalty.