Squair advises GO! REEMPLOI on the occasion of the development of a contract with CITEO

Squair (Jeannie Mongouachon & Juliette Lobstein) advised GO! REEMPLOI on the occasion of the development of a contract with CITEO, as part of its designation as a sole service provider for the experimentation of the deposit for the reuse of food packaging in four regions of France. An initiative in favor of the development of large-scale reuse led by CITEO.

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Created specifically to respond to the call for expressions of interest launched by CITEO, the company GO! REEMPLOI brings together five expert companies that are operational in the reuse and distribution of packaging. Based on this shared experience, GO! REEMPLOI is now in charge of the operational organization of the experimentation of the deposit for reuse in four regions: Hauts-de-France, Normandy, Brittany and Brittany and Pays-de-la-Loire. Its mission covers the entire reuse logistics chain, including the provision of RCoeur standard packaging to marketers, its collection from stores, its sorting and washing for reuse as well as its redelivery to marketers.

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This experiment aims to lay the foundations of a shared, competitive and desirable model for the reuse of food packaging for consumers, with a view to its generalization.